What is the ‘Relationship Marketing’?
First of all, contrary the popular beliefs Relationship Marketing is not about the Relationship between you and your clients. It is not about a personal or authentic relationship with the people. And it is not about just the personal connection.
This is a marketing strategy. It designed to foster customer loyalty, interaction and long-term engagement with your customers.
In this video I’m telling about Relationship Strategy for Network Business and explain what is Relationship Marketing Model:
Hence, the Relationship Marketing Strategy is more about how to keep current customers than how to get new customers.
Hence, this approach will increase desire from the customer’s part to get a feedback. Thus, both you and your customer are becoming more interested in the relationship, conducting transaction embedded within this relationship.
Relationship Marketing Model
As a result, all activities with your customers and prospect you can divide to the three main components. They are:Relationship Breath (RB)
Here is the level of your network density, the guarantee, and the bonds of the relationship with your clients and prospects.
For example, the testimonials about your job, testimonials from your partner, or any proven messages about you and your business or products.Relationship Quality (RQ)
The Quality of your Relationshipt marketing strategy mirrow a caliber or scope of your activities
That’s all your activities targeted for the construction good connections with your prospects and clients; your activities to get and repeat the contacts; how often your send a message to them and about the content in each of your messages.Relationship Composition (RC). Due to this is a place where you’re working from. It could be your blog, website, capture or landing pages, your social network connections… any places where from you’re working. It’s the tyep where from you do operate your online business.
Relationship Strength and Efficiency
Furthermore, this visible on this theme below:
On this model, you can see in a loop, what Relationship Marketing Strategy do you provide to your own business.
How does it help to your business?When you start work on your Relationship strategy, try to remember about relationship model regarding your own activities.
Use this model like a tester or finder of the possible weakest points of your communications chain with prospects and clients within your Relationship strategy.
Consequently, when you divide all your relationship activities for these three components, you will find and easy clear up the points that need to improve.
In conclusion, your Performance Outcome depends on the Relationship Strength and Efficiency. Due to you may variate your activities to reach the balance of the communications with the clients. The main goal is to increase a level of customers trust and customer desire to get more value from your offers.
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